Blood of the Horde and Alliance United Steins Now Available for Purchase at

SAN DIEGO, CA (November 20, 2008) – Following their successful October release in North America, 3 Point Entertainment today announced the availability in the European territories of the World of Warcraft® Epic Collection, a series of high-quality old world-style steins based on Blizzard Entertainment®’s massively multiplayer online role-playing game.

“The response to the steins in North America has been exceptional and we have sold out of our first and second shipments of the production run scheduled for October and November. The third and final shipment is scheduled to arrive in December for the holiday season. We have had high interest from players in Europe and are pleased to now be able to offer these steins to our ever-growing European community,” said 3 Point Entertainment president Jerry Bennington.

The first two Epic Collection steins, Blood of the Horde and Alliance United, depict panoramic full-color bas-reliefs of night elves, tauren, orcs, and more, illustrated by Blizzard Entertainment artists Samwise Didier and Glenn Rane. Each 11”, .94 liter authentic fine grain stoneware stein is hand-crafted by world-renowned Brazilian manufacturer Ceramarte and topped with a sculpted pewter lid. Each of the subsequent Epic Collection steins will also commemorate World of Warcraft’s iconic characters and memorable moments with the same level of artistry and quality.

“We know from our strong sales that World of Warcraft enthusiasts are eager to get their hands on these extraordinary limited-edition steins. We have seen increased demand during Oktoberfest,

3 Point World of Warcraft Epic Collection Steins page 2

P.O. Box 427 ∙ Del Mar ∙ CA ∙ 92014-427

which is celebrated worldwide, and Brewfest (its in-game counterpart in World of Warcraft). Several steins have also been purchased as an extremely unique wedding or groomsmen gifts,” noted Bennington.

The World of Warcraft Epic Collection steins are currently available only at for a retail price of $79.99.

About 3 Point Entertainment, LLC

3 Point Entertainment, LLC, is a privately held company headquartered in San Diego, California with worldwide distribution into the specialty, mass market and kiosk channels. Dedicated to delivering quality gaming and collectible products for all ages, 3 Point applies invention, imagination, and innovation to each intellectual property achieving commercially maximized results. 3 Point is a licensee of Cookie Jar (Magi-Nation), Blizzard Entertainment (World of Warcraft), Funimation (Dragon Ball Z) and other top tier licensors.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (, a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes ten #1-selling games and multiple Game of the Year awards. The company’s online-gaming service,®, is one of the largest in the world, with millions of active users.

About Ceramarte

Ceramarte was founded in 1952 in Rio Negrinho, Brazil by the Schumacher family, native Germans known for their designs, artistry and craftsmanship of high-quality ceramics.  Today, collectors from around the globe seek out the Ceramarte brand, recognizing Ceramarte as the preeminent producer of collectable quality beer steins for more than 50 years.

MEDIA CONTACT: Carol Knight: (Ph) 760-436-5424; (Email)

P.O. Box 427 ∙ Del Mar ∙ CA ∙ 92014-427

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