"We wanted a look that was the opposite of the night elf look," says Chris Metzen, "Where the night elves live in eternal twilight, we wanted the high elves, at their best, to live in a place of eternal spring and vibrancy. Arthas has destroyed most of it, but some of it still lives on."
Blizzard also wanted a different architectural vibe for the blood elves' land. "The night elves have a somewhat Nordic and Japanese architecture," says Metzen. "We wanted something more classical and magical this time."