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This trade route is named for the trade caravans that travel regularly along the highway. Officially, the section of the road that bears the name Southern Gold Road begins at the Great Lift at the southern end of the Barrens and ends at the bridge connecting the northern and southern ends of the Barrens. North of here, the road is simply known as the Gold Road. The road is travelled by traders and adventurers alike, hailing from regions as distant as Gadgetzan in Tanaris Desert and Auberdine in Darkshore, and Nighthaven in the north.