Exodar is the faction associated with the Exodar, the enchanted capital city of the draenei, built out of the largest husk of their crashed dimensional ship of the same name. It is located in the westernmost part of Azuremyst Isle. The Exodar faction leader is Prophet Velen, who is located near the battlemasters in the Vault of Lights.
Reputation
As with other major factions associated with the main races, Exodar reputation may be gained by doing repeatable cloth turn-in quests, killing the opposing faction in Alterac Valley (the blood elves), and doing the appropriately related quests. At honored, the player can purchase items from Exodar related vendors for 10% less, and at exalted, the player, if not a draenei, can purchase the various mounts sold by the Exodar. The cloth turn-in quests are available from Dugiru <Alliance Cloth Quartermaster>.
Wearing the Exodar Tabard, buyable from a Quartermaster near the city's flight path, in dungeons will boost reputation for every kill.