Promotional is usually short for "promotional offers" which are often tied to "promotional events". In the context of World of Warcraft, these offers or events are usually sponsored or co-sponsored by Blizzard with or without a partner.
These offers or events are called promotional, because they are part of a marketing campaign to promote some brand, idea or product.
- Some examples of promotional offers
- Recruit-A-Friend
- 10-day trials
- Beta trial keys given out for BlizzCon
- Choose Your Side - Promotional Campaign for Mountain Dew Game Fuel
External links[]
- Some past promos
The Industry Standard Blizzard targets former customers in Burning Crusade promotion (11.14.2008)
Blizzard Entertainment BlizzCon 2008 pay per view (activate your service by 10/9/08)
World of Warcraft Community Site Give World of Warcraft® for the holidays for only $19.99 After Mail-in Rebate (offer ended January 1, 2006)