Neeloc Greedyfingers was a goblin merchant who Grom Hellscream met while overseeing the harvesting of lumber from Ashenvale Forest. He offered to sell Grom his wares (including some goblin shredders which were capable of felling trees at a much faster rate than Grom's laborers) at cost if the chieftain would do him a favour. Greedyfingers explained that the bear-like furbolgs, who had been relatively harmless in the past, had been getting increasingly hostile and attacking him and the other goblins in his group. He wanted Grom to get rid of them. The Warsong chieftain took the deal and made good use of the shredders after slaying the furbolgs and their chieftain.
Greedyfingers went on to open and operate a shop in the vicinity of the city Orgrimmar after Durotar was founded called Neeloc's Outpost. It can be found in the orc chapters of Warcraft III: The Frozen Throne.