Who is behind this plague of passion?

Orc Lovers Heart Valentines

Orc lovers

Kwee Q. Peddlefeet

The goblin Cupid Kwee Q. Peddlefeet.

"Love is in the Air" is a seasonal event that takes place around Valentine's Day (around first week of February and lasts about 2 weeks). The first "Love is in the Air" event occurred in 2006, and was repeated each year since. 2010 saw this event significantly changed. See Love is in the Air 2009 for details of the previous version of this event. In 2012, as one of their most romantic gestures (/sarcasm), Blizzard announced some specific customer support policies for this event.


Love and adoration are in the air in the major cities of Azeroth… and in celebration of the occasion, you’re invited to share candy, perfume, and gifts with guards, townsfolk, and other players for special rewards.
However, a strange "love sickness" seems to cloud the hearts of many of Azeroth’s people. Is this widespread incident simply an outbreak of amore? Or will you and your fellow brave adventurers uncover a dark secret behind this plague of passion?

From the old official site:[3]

Something is in the air in the major cities of Azeroth. Some call it love, and some just call it friendship and admiration. Whichever it is, many guards and townsfolks now spend their days giving and receiving tokens and gifts to other amorous citizens.
The more skeptical, however, are suspicious of the strange "love sickness" clouding the hearts of so many. Will this widespread occurrence be simply taken as a recent outbreak of amore? Or will our brave adventurers find a sinister plot behind the source of this plague of passion? Only time will tell...

Dates Edit

It appears that Blizzard moves the dates of this event to happen around the real-life Valentine's Day on which this event is based. However, the date ranges sometimes vary whereas Valentine's Day is always on February 14th. When the event was introduced it lasted for 6 days, but was increased to roughly 2 weeks in 2010.

Year Love is in the Air dates
2007, 2008, 2009 February 11 - February 16
2010         February 07 - February 20
2011 February 06 - February 20
2012 February 05 - February 18
2013 February 11 - February 24
2014 February 10 - February 24
2015 February 02 - February 16
2016 February 15 - February 29
2017 February 7 - February 21

New for 2017 Edit

Updates for this year:[4]

Items Edit

The Crown Chemical Co. is in town! Items can be purchased from the Lovely Merchant in each major city for Inv valentinescard01 [Love Tokens]. Tokens can be purchased with Inv jewelry necklace 43 [Lovely Charm Bracelets] and are rewarded by several quests. The bracelets are created from ten Inv misc gem sapphire 01 [Lovely Charms].

To collect Lovely Charms, players must have the Inv box 04 [Lovely Charm Collector's Kit] in their inventory, which is available from Kwee Q. Peddlefeet. Then go kill mobs and/or players that would grant honor or XP. You need not loot these mobs to gain the Lovely Charm; it will appear in your inventory automatically.

Item Cost Notee
Inv valentinescard01 [Love Token] 1 Inv jewelry necklace 43 (from vendor; quests return x5 rate)
Inv jewelry talisman 03 [Lovely Rose] x5 5 Inv valentinescard01
Inv inscription inkgreen03 ["Bravado" Cologne] x5 1 Inv valentinescard01
Inv inscription inkgreen02 ["STALWART" Cologne] x5 1 Inv valentinescard01
Inv inscription inkgreen04 ["Wizardry" Cologne] x5 1 Inv valentinescard01
Inv inscription inkpurple02 ["Forever" Perfume] x5 1 Inv valentinescard01 Money achievement Flirt With Disaster
Inv inscription inkpurple04 ["Enchantress" Perfume] x5 1 Inv valentinescard01 Money achievement Flirt With Disaster
Inv inscription inkpurple03 ["VICTORY" Perfume] x5 1 Inv valentinescard01 Money achievement Flirt With Disaster
Inv valentinescandysack [Bag of Heart Candies] 2 Inv valentinescard01 Money achievement Be Mine!
Inv box 02 [Box of Chocolates] 10 Inv valentinescard01 Money achievement Sweet Tooth / Money achievement Lonely?
Inv misc dust 04 [Handful of Rose Petals] x5 2 Inv valentinescard01 Money achievement Fistful of Love / Money achievement Flirt With Disaster
Inv valentinepinkrocket [Love Rocket] x5 5 Inv valentinescard01 Money achievement The Rocket's Pink Glare
Inv ammo arrow 02 [Silver Shafted Arrow] x5 5 Inv valentinescard01 Money achievement Shafted!
Inv ammo arrow 02 [Truesilver Shafted Arrow] 40 Inv valentinescard01 Money achievement Perma-Peddle
Inv box 02 [Lovely Dress Box] 20 Inv valentinescard01 Money achievement Lovely Luck Is On Your Side
Inv box 01 [Dinner Suit Box] 20 Inv valentinescard01
Inv misc basket 01 [Romantic Picnic Basket] 10 Inv valentinescard01 Money achievement Lonely?
Inv crate 03 [Love Fool] 10 Inv valentinescard01 Money achievement I Pitied The Fool
Ability deathknight heartstopaura [Sturdy Love Fool]** 100 Inv valentinescard01
Inv misc love gondola [Love Boat]* 270 Inv valentinescard01
Ability hunter pet tallstrider [Swift Lovebird] 270 Inv valentinescard01
* Added in 2017 with Icon Legion 18x18 Patch 7.1.
** Added in 2017 with Icon Legion 18x18 Patch 7.1.5.

The Love is in the Air vendors will pay one Love Token for your Lovely Charm Bracelets. The four daily Lovely Charm Bracelet quests reward five Love Tokens per bracelet and reward a card that can be used for a buff.

Quests Edit

There are several daily quests and a quest chain during the holiday.

A Gift for ... Edit

A daily quest from Kwee Q. Peddlefeet offering a gift (a Lovely Charm Bracelet) to the leader of the capital city. Receive 5xInv valentinescard01 [Love Token] and a consumable card that provides a buff to a core stat for an hour.

Alliance Horde Reward
A Gift for the High Priestess of Elune A Gift for the Warchief Agility
A Gift for the King of Stormwind A Gift for the Banshee Queen Intellect
A Gift for the Lord of Ironforge A Gift for the High Chieftain Stamina
A Gift for the Prophet A Gift for the Regent Lord of Quel'Thalas Spirit

Sampling Edit

Throw out 10 samples and receive 5xInv valentinescard01 [Love Token]

Crown Chemical Co. Contraband Edit

  1. Alliance 15 [1-80] Uncommon Scents or Horde 15 [1-80] Uncommon Scents (optional)
  2. Alliance 15 [1-80] Something Stinks or Horde 15 [1-80] Something Stinks
  3. Alliance 15 [1-80] Pilfering Perfume or Horde 15 [1-80] Pilfering Perfume
  4. Alliance 15 [1-80] Fireworks At The Gilded Rose or Horde 15 [1-80] Snivel's Sweetheart
  5. Alliance 15 [1-80] Hot On The Trail or Horde 15 [1-80] Hot On The Trail
  6. Alliance 15 [1-80] A Friendly Chat... or Horde 15 [1-80] A Friendly Chat...
  7. Then, a level-appropriate daily quest:
  8. Neutral 15 [78-80] Man on the Inside (optional)
  9. Neutral 15 [75-80D Daily] You've Been Served
  10. Alliance 15 [80] Something is in the Air (and it Ain't Love) or Horde 15 [80] Something is in the Air (and it Ain't Love)

Event boss Edit

For 2010, the Love is in the Air event now also features an event boss: CombatMobElite 15Apothecary Hummel (with CombatMobElite 15Apothecary Baxter and CombatMobElite 15Apothecary Frye)

As of 2011, to queue for the dungeon, you can use Dungeon Finder or talk to the Steamwheedle Shyster in Stormwind City (outside Trade District Auction House) or in Orgrimmar (near Grommash Hold). You will receive a Inv valentinesboxofchocolates02 [Heart-Shaped Box] for defeating the daily holiday boss (and his helpers).

The optional quest Neutral 15 [78-80] Man on the Inside leads you to Shadowfang Keep where the Crown Chemical Company set up a base of operations. There you can find a goblin agent who gives you Neutral 15 [75-80D Daily] You've Been Served. When turning that quest in at Apothecary Hummel, he and his two companions will aggro. They are all level 82 (elite) and have about 260k health. When the proper strategy is followed, these should not pose a problem for a well-geared 5-man group.

Bouquet of Roses Edit

During the 2009 event of "Love is in the Air", the [Bouquet of Ebon Roses] was introduced for those characters with access to Northrend.

The [Bouquet of Ebon Roses] showers the character with black rose petals and drops from:

Due to an issue not allowing the Ebon Roses to get the Fistful of Love achievement as intended, there was a hotfix that replaced them with the [Bouquet of Red Roses].[5]

Achievements Edit

The meta-achievement for Love is in the Air is Achievement worldevent valentine [Fool For Love]. It requires the completion of most of the achievements listed in the table below.

*Not a requirement of the meta-achievement Achievement worldevent valentine [Fool For Love]

Media Edit

Videos Edit

Commercial Edit

World of Warcraft Valentine's Day Commercial

World of Warcraft Valentine's Day Commercial

In 2007, Blizzard created a Burning Crusade commercial that featured the "Love is in the Air" event as well as the new jewelcrafting profession. From the official website, the ad was described as follows:[6]

What do you get the blood elf who has everything? This Valentine's Day, make it an epic jewel! Yes, the industrial empires of Azeroth aren't about to let anyone escape the relentless marketing campai- er, bloom of true love associated with this time of year! Take a look at this new commercial but be warned that you may be struck by a sudden impulse to spend all the gold you've saved for your epic mount.

References Edit

  1. ^ World Events. Wowhead.
  2. ^ Blizzard Entertainment 2012-02-03. Love Is in the Air. Official World of Warcraft Community site (US).
       Blizzard Entertainment 2012-02-03. Love Is in the Air. Official World of Warcraft Community site (EU).
  3. ^ Love is in the Air (US) archive page. Archived from the original on 2010-11-07.
       Love is in the Air (EU) archive page (En). Archived from the original on 2010-09-25.
  4. ^ Love is in the Air (February 7 - February 21) circa Patch 7.1.5. Wowhead. Retrieved on 2017-02-10.
  5. ^ Bouquet of Red Roses #47 by Kisirani 2009/02/12 03:09:00 AM
  6. ^ World of Warcraft Valentine's Day Commercial. Blizzard. Retrieved on 2009-02-18.

Patches and hotfixes Edit

  • Cataclysm-Logo-Small Patch 4.0.6 (8-Feb-2011):
  • WoW Icon 16x16 Hotfix (2010-09-02): "Any player who has a Lovely Charm Collector's Kit in their bags now has a chance to receive a Lovely Charm when in a group or raid and a group member gets a killing blow as long as they are within a certain range of the kill."
  • Wrath-Logo-Small Patch 3.3.0 (08-Dec-2009): This event has been reworked.
  • WoW Icon 16x16 Patch 1.9.3 (07-Feb-2006): Added.

See also Edit

External links Edit



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