Jepetto Joybuzz is a level 75 toy vendor located in the Runeweaver Square of Dalaran. He sells all kinds of toys. For US Players who participated in the Mountain Dew World of Warcraft promotion, he is the one who sends the players their Battle Bots. He wrote The Fluffy Bunny summing up Mr. Floppy's Perilous Adventure.
Greeting and congratulations on collecting the full set of Dalaran coins! As a reward for all your hard work I have enclosed a freshly minted Titanium Seal of Dalaran. This is a special coin that we only grant to the most ardent of collectors.
I hope you enjoy this special reward, you've earned it!
His name is a reference to Pinocchio's father, who also made toys.