Conviction is defined as a fixed or a strong belief.
We strongly believe in the bonds of our friendships and through those bonds we shall conquer our goals.
Long ago there were several factions that set aside their differences and merged in the relentless battle to protect the Alliance of Suramar. Over time this coalition disagreed on certain beliefs and ambitions. Some of their elite fell victim to greed for power and status. Initially, these differences were overlooked and disregarded as petty and insignificant. Eventually, the constant squabbling began to deteriorate their core.
After countless conflicts with little or no resolution, many seasoned and valued members decided they could not function within the walls of this chaos. Several of those members regrouped and forged a new alliance.
With a renewed vigor and destiny in sight, they assessed their strengths and determined their recruitment needs. They knew the daunting task before them yet they set out to regain their previous glory.
This was their Conviction!