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Cookie cutter refers to a talent build that is commonly used by the average player looking to make an effective build without too much customization. A cookie cutter build is generally a build that is recommended to newer players, or players that have just recently switched to a spec they are not practiced in. A cookie cutter build is not always bad, and generally speaking, a cookie cutter build will in fact perform adequately, if not above average, in most situations. The reason these builds are deemed cookie cutters in the first place is because they tend to have the best talents, which is how they end up being widely used.

Cookie cutter builds exist for every tree of every class, depending on the role they wish to fill.

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