Ezra Chatterton was the first person to obtain this mount, which was given to him by Tigole during Ezra's Make-A-Wish visit in Blizzard HQ on May 29th, 2007.
On May 31, 2007, the guild <Method> on Sylvanas-EU saw the first world drop of this item when they successfully brought down Kael'thas, making it the second Phoenix mount in game, next to Ezra's.
The Ashes of Al'ar was the only 310% speed mount obtainable through raiding in the Burning Crusade. Currently, it does not reward Master Riding when used but will scale like any other mount to the riders skill level.
A re-coloured version of the mount will be obtainable upon a guild unlocking the Guild Glory of the Cataclysm Raider guild achievement. The purchasing member is also required to be exalted with the guild.