Prior to the Cataclysm, Alamar resided in Anvilmar, in the dwarven starting zone of Dun Morogh. Alamar frowned upon the practices of other adventurers, blaming them for the fall of Gnomeregan. He felt the dwarves - even though they sheltered the gnomes - cared little for the reclamation of Gnomeregan and would rather "ally with humans".
Alamar was the gnome to go to with the Tainted Memorandum that Sten Stoutarm gave to warlocks. He let warlocks know they had a friend in him and taught them low-level skills, including how to summon an imp.
Removed quests EditNote: These quests are no longer associated with this particular mob/NPC/item.
- His name may be a reference to the warlock hero Alamar in the Heroes of Might and Magic turn-based strategy series.